Partner Pages Content Guidelines

GetYourGuide's Partner Program works best when Partners create genuine value for travelers. To protect travelers, the activity/tour/experience providers (“Suppliers”) & the integrity of the GetYourGuide marketplace, certain types of Partner conduct is not permitted. 

Partners are responsible for ensuring that all of their domains, landing pages, ad creatives, social profiles, messaging, and any other traffic sources (“Partner Pages”) comply with these rules. Not adhering to these expectations could result in the deactivation of a Partner’s account.

Prohibited: Supplier Impersonation & Pseudo-Pages

We strictly prohibit the creation of "pseudo-pages". These are Partner Pages that are designed to mimic or imitate a Supplier's official site, including the look, feel, or branding of the site, or create the false illusion of an official partnership with a specific venue or attraction.

GetYourGuide works with leading cultural institutions and governing bodies to combat such practices. You can read more about those efforts here and the accompanying research report here. 

1. Domain names, handles, and app listings
2. Claims of Authority
3. Visual identity and branding
4. Identity and disclosure

1. Domain names, handles, and app listings

Partner domains, subdomains, social media handles, display names, app names, and mobile app store listings must not:

• Use the Supplier's brand name, trade name, venue/attraction name, or a recognizable abbreviation (e.g. colosseum-tickets.com, visit-sagradafamilia.net, louvre-entry.com).
• Contain misspellings, typo-variants, or translated versions of a Supplier brand (e.g. colloseum-tickets.com, sagradafamiliaatickets.com).

2. Claims of Authority

Partner Pages must not: 

• Use any of the following terms, or their equivalents, in any language, in connection with a Supplier or activity:
  • Official, official website, official site, official Partner, official reseller, official ticket office.
  • Authorized, authorised, authorized reseller, authorized seller, authorized agent, authorized distributor.
• Use language that suggests the website is operated by or on behalf of the Supplier (e.g., "Welcome to [Supplier]", "Our museum", "Visit us", "Our tours", "We are [Supplier]").

3. Visual identity and branding

Partner Pages must not:

• Display the Supplier’s logo, trademark, trade name, wordmark, monogram, crest, seal, coat of arms, mascot, or any other registered or unregistered trademark of the Supplier, except as strictly necessary for descriptive reference to the activity being offered.
• Use imagery of the Supplier’s venue, activity, exterior, interior, grounds, or performances as the primary hero image, banner, full-bleed header, or above-the-fold focal image of any Partner Page.
• Use images of the Supplier's venue or activity without proper authorization (e.g., images found by Partner on the internet or other sources). Partners may only use images provided by GetYourGuide, or images for which the Partner holds the necessary licenses, rights, or authorizations to use commercially.
• Display the Supplier’s physical address, phone number, email, opening hours, or other venue contact information presented as the Partner’s own.
• Use the Supplier’s primary brand color, or a near-identical shade (within a visually indistinguishable range), as the dominant page color. The Supplier’s primary brand color is as published on the Supplier’s own website.
• Mimic or imitate the look and feel of the Supplier’s own website, or the Supplier’s public marketing, branding, advertising, or promotional materials. 

4. Identity and disclosure

Partners must be transparent about who operates their Partner Page. A reasonable visitor should be able to understand, without effort, that they are on a Partner Page and not on the Supplier's.

Every Partner Page must:

• Clearly identify the Partner (by brand name, logo, or publication name) as the operator of the site.
• Maintain an accessible legal notice, imprint, or "About us" page naming the actual entity operating the website, including registered address and contact details.
• Disclose the affiliate or commercial relationship with GetYourGuide where required by applicable law.

Partner Pages that prominently feature a specific Supplier, venue, or attraction must additionally:

• Include a plain-language statement that the page is operated by an independent third party and is not affiliated with, endorsed by, or operated by the Supplier. This statement must be visible on the page without scrolling, in a font size no smaller than the surrounding body copy.

Editorial Partner Pages (e.g., travel blogs, destination guides, comparison articles, listicles, newsletters, and similar publications) that mention Suppliers in the normal course of editorial coverage are not required to carry the above statement, provided the Partner is clearly identified as the publisher and the Partner Page is not designed to be mistaken for the Supplier's own site.