What is considered a 'viral Reel' and is there a specific view count threshold?

Ever wondered what makes a reel go viral? Here’s the scoop:

A reel is considered viral when it experiences a significant spike in views compared to your usual engagement. While there’s no fixed view count threshold, it’s all about the reel outperforming your average reach by a noticeable margin.

💡 Important: Viral reels are excluded from budget calculations since they don’t reflect typical engagement levels.

Keep creating amazing content—and who knows, your next reel might just take off! 🚀

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