Ever wondered what makes a reel go viral? Here’s the scoop:
On Instagram
A post is considered viral if it achieves 3x to 10x+ more than your average reach. This often happens when:
- Your content gets huge exposure from non-followers (like the Explore page or hashtags).
- It receives high saves, shares, and comments.
- It shows consistent growth for several days after posting.
💡 Example: If your average Instagram Reel gets 5,000 views, a viral one might hit anywhere from 30,000 to 100,000+ views!
On TikTok
Virality on TikTok is even bigger! A post is considered viral if it achieves 10x to 100x+ your follower count. Key indicators include:
- 50k to 100k+ views for smaller accounts (under 10k followers).
- Strong watch time and a high rewatch rate.
Your video being repeatedly pushed to the For You Page over 24-72 hours.
What’s in it for you?
If your content is deemed viral, you’ll be bumped up one tier in the voucher cap system!
✨ Example:
- If you’re an Instagram creator with average views of 15k, your normal cap is €50.
With a viral post, your cap could increase to €100! 🎉
Keep creating amazing content—and who knows, your next reel might just take off! 🚀