Best Practice for online publishers

In the competitive world of digital affiliate marketing, maximizing your earnings requires a strategic approach to content creation and product integration. This guide offers best practices for content creators and online publishers to enhance key performance metrics such as Average Order Value (AOV), conversion rate (CR), and click-through rate (CTR). By leveraging these strategies, you can optimize your content, increase user engagement, and boost your affiliate commissions.

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icons8-1-64.pngAOV (Average order value)

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icons8-1-64 (4).pngWhat is AOV

AOV is a crucial metric indicating your business's revenue efficiency. The higher your AOV, the more revenue you generate.


icons8-2-64 (1).pngHow to calculate AOV

To calculate AOV, divide the total booking value by the number of bookings made. For example, if your bookings total €2,000 from 20 transactions, your AOV is €100.

To find these data: access your AOV data by navigating to the bookings analytics tab in the partner portal and selecting your desired time frame. To know more on this please check our guide: Bookings reports 101


icons8-3-64 (1).pngStrategies to increase AOV

  • Promote High-Value Activities: Focus on promoting activities with high AOVs, such as day trips, luxury tours, or bundled packages.
  • Upsell and Cross-Sell: Encourage clients to add extra experiences or upgrades to their bookings.
  • Offer Exclusive Deals: Highlight exclusive offers that add value and appeal to clients' desires for unique experiences.


icons8-4-64 (1).pngHow to: Why should you focus on average order value


icons8-2-64.pngImprove your conversion rate

Conversion rate is the percentage of users who take a desired action — in this case, booking an activity through your affiliate link — out of the total number of visitors to your site. For affiliates partnering with platforms like GetYourGuide, a higher conversion rate directly translates to increased commissions.


To learn more about improving your conversion rate and effective strategies you can implement, please refer to: Improve your conversion rate


icons8-3-64.pngIncrease your click-through rate

Drawing from machine learning techniques and partner data research, we've identified effective strategies to boost your click-through rate (CTR).

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icons8-1-64 (4).pngWhat is the Click-through rate

CTR is the metric that measures the proportion of visitors you direct to GetYourGuide compared to your website's total visitors.


icons8-2-64 (1).pngBest practices to increase Click-through rate

Integration type:

  • Our data suggests that content incorporating both links and widgets yields a higher CTR. Aim to include both integration types in approximately 80% of your content. Combining widgets with links and clear calls to action can further enhance your CTR.



  • The ideal integration count is 10 per page. For widgets, including 3 or more per article can significantly boost CTR. Achieving a balance between links and widgets in your page layout is crucial for maximizing conversions.


Content Spread:

  • Travelers often explore multiple pages before making a booking decision. Our analysis suggests that partners who integrate GetYourGuide in over 80% of their articles observe positive impacts on their CTR.


Singular Partner Integration: 

  • In line with our value of 'curing chaos', we recommend featuring 1 tours and activities partner per article


Performance Tracking:

  • Keep track with our analytics feature: the integration analyzer. This valuable tool combines user interactions with GetYourGuide performance data, offering insights into:
    • Top-performing links, widgets, and pages
    • Most engaging content based on click-through rates
    • Integration health status


icons8-4-64.pngIntegrating effectively

Optimizing your integration of GetYourGuide products goes beyond understanding conversion rates it involves strategic implementation and continuous refinement. Here’s a step-by-step approach to maximize the impact of GetYourGuide integrations:

  1. Identify high-traffic pages:
    Pinpoint articles or pages on your website that attract the most visitors. These are prime candidates for integrating relevant GetYourGuide activities.
  2. Align content relevance:
    Ensure the activities you promote align closely with the topics and interests of your top-performing articles. Matching content relevancy increases user engagement and conversion rates.
  3. Leverage bestseller insights:
    Utilize the Bestseller coverage report in the Analytics section to identify top-performing tours and activities. Prioritize integrating these popular choices into your content.
  4. Strategic placement of integrations:
    Integrate GetYourGuide links or widgets early within your content, ideally within the first paragraphs. This placement optimizes visibility and engagement, enhancing click-through rates.
  5. Diversify integration types:
    Employ a mix of direct links, call-to-action buttons, and widgets throughout your articles. This variety caters to different user preferences and boosts conversion opportunities.
  6. Optimize visual appeal:
    Format links creatively to draw attention. Use contrasting colors, bold fonts, or incorporate them into visually appealing buttons to increase click rates.
  7. Repeat relevant offerings:
    Strategically feature popular GetYourGuide products multiple times within your content, particularly those closely aligned with your audience’s preferences.
  8. Direct users to optimized pages:
    Guide users not only to specific product pages but also to broader, filtered search results or attraction landing pages. This approach enhances user experience and increases conversion likelihood.
  9. Personalize recommendations:
    Share personal insights or recommendations about GetYourGuide activities to establish credibility and resonate with your audience.
  10. Highlight unique selling points (USPs):
    Emphasize GetYourGuide’s advantages such as skip-the-line access, mobile vouchers, and 24/7 customer service. Educating users about these benefits encourages bookings.
  11. Monitor and refine performance:
    Regularly review performance metrics through GetYourGuide’s analytics tools. Adjust your integration strategy based on insights to continually improve conversion rates.


By implementing these strategies, you can effectively integrate GetYourGuide products into your content strategy, enhance user engagement, and optimize conversion rates for increased affiliate earnings.



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