Maximizing revenue and enhancing client experiences are key goals for travel agents. By increasing Average Order Value (AOV) and effectively selling tours and activities, you can achieve both. This article will provide strategies to boost your AOV and top tips for selling tours and activities.
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AOV (Average order value)
What is AOV
AOV is a crucial metric indicating your business's revenue efficiency. The higher your AOV, the more revenue you generate.
How to calculate AOV
To calculate AOV, divide the total booking value by the number of bookings made. For example, if your bookings total €2,000 from 20 transactions, your AOV is €100.
To find these data: access your AOV data by navigating to the bookings analytics tab in the partner portal and selecting your desired time frame. To know more on this please check our guide: Bookings reports 101
Strategies to increase AOV
- Promote high-value activities: Focus on promoting activities with high AOVs, such as day trips, luxury tours, or bundled packages.
- Upsell and cross-sell: Encourage clients to add extra experiences or upgrades to their bookings.
- Offer exclusive deals: Highlight exclusive offers that add value and appeal to clients' desires for unique experiences.
How to: Why should you focus on average order value
Top tips for selling tours & activities
Timing is Key
The majority of our travel agency partners get in touch with their customers around 2 weeks before the vacation to hand over travel documents. This is the perfect time to offer tours and activities, as clients are excited and starting to plan their trip.
Inspire Your Clients: what clients remember about their vacation is usually not the flight or the hotel but the experiences they have in the destination. Here are some recommendations to inspire your clients:
Strategies: tailoring recommendations based on client type
Is your client tech-savvy?
Less tech-savvy clients
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- Recommendation: Personalise suggestions based on their preferences. For example:
- Recommend a couple to enjoy an evening cruise on the Seine.
- Suggest a group of friends explore hidden gems on a private bike tour.
- Advise a highly planned traveler to buy a city pass.
- Recommend a family with kids pre-book a transfer from the airport to their hotel.
- Suggest first-time visitors to Paris buy a hop-on hop-off bus ticket for their first day.
- How to Do It:
- Log in to your Partner Portal.
- Enter the travel destination and search for activities.
- Recommendation: Personalise suggestions based on their preferences. For example:
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- Use categories and filters to find the right activity.
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- Proceed with the booking process or share a booking link: Booking 101: How to book TA
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More tech-savvy clients
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- Recommendation: Allow these clients to explore the inventory on their own.
- Send a short email or WhatsApp message just before their vacation, wishing them well and providing a link to activities.
- Example Message: “Dear Miller family, I wish you an amazing vacation! Enjoy every moment. Need some inspiration on what to experience in [destination]? Have a look here - insert your GetYourGuide link. Best, [your name].”
- How to Do It:
- Log in to your Partner Portal.
- Enter the travel destination and search for activities.
- Recommendation: Allow these clients to explore the inventory on their own.
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- Use categories and filters to find the right activity.
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- Share a link with your clients for them to book: Booking 101: How to book TA
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By leveraging the optimal timing and tailoring your recommendations to the client's preferences, you can significantly enhance their travel experience while increasing your AOV. Implement these best practices to maximize your revenue and help your clients create unforgettable memories.