Improve your conversion rate

In the competitive landscape of digital affiliate marketing, understanding and improving your conversion rate is crucial to maximizing your earnings. Here’s a comprehensive guide to help you navigate through optimizing your affiliate strategy.

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icons8-1-64.pngWhat is the conversion rate

Conversion rate is the percentage of users who take a desired action — in this case, booking an activity through your affiliate link — out of the total number of visitors to your site. For affiliates partnering with platforms like GetYourGuide, a higher conversion rate directly translates to increased commissions.

Did you know? The top 10% of partners similar to you achieve a conversion rate of 6% or higher, highlighting the potential for growth in optimizing your strategy.


icons8-2-64.pngHow is conversion rate calculated

Understanding how conversion rate is calculated is fundamental:

  • Suppose in a given month you drive 100 visits to GetYourGuide through your affiliate links.
  • Out of those visits, if two users make a booking, your conversion rate for that period would be 2%.

For top-performing affiliates, conversion rates can reach 6% or higher, emphasizing the potential impact of optimizing your strategy.


icons8-3-64.pngIdentifying your bestsellers

To enhance your conversion rate, start by identifying and promoting top-performing activities that align with your audience’s interests but are not yet featured prominently in your content.

How to find your missing bestsellers:

  1. Navigate to the bestseller coverage report.

  2. Set the filter “Is in my top 5 countries” to “Yes”. Click the blue highlighted reload icon to apply the filter.

  3. You will see the top 10 activities for each of your top countries in the table. The column “Already promoting” indicates a “No” if you’re not promoting this top tour.

  4. Integrate the missing bestsellers using our integration tools. This way you can ensure that we are able to properly attribute any sales to you

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Pro Tips:

    • Filter activities marked as "Not yet promoted" to focus solely on those with untapped potential.

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    • For more granular insights, filter by specific cities to uncover top-rated activities within each location.

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icons8-4-64.pngBest seller report tutorial

▬ Contents of this video  ▬▬▬▬▬▬▬▬▬▬

0:00 Intro

0:10 Insider Tip!

0:20 How to use it when updating your content? 

1:18 How to use it when creating new content?

1:58 How to use peer popularity when creating new content?

Do you think this video was helpful to you? Or would you happen to have suggestions for our next video tutorial? Please feel free to add your feedback here.


icons8-5-64.pngStrategies for boosting conversion rates

Achieving and maintaining a healthy conversion rate requires strategic planning and execution. Here are key steps and tips to consider:


Integration and content strategy:

    • Ensure your affiliate links are seamlessly integrated into your content. Native placements that blend naturally with your content tend to yield higher conversions.


Utilize widgets effectively:

    • Experiment with widgets strategically placed within your articles, offering personalized recommendations at the end of your content. Avoid placing widgets in typical ad-blind spots to enhance visibility and engagement.

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Build brand awareness:

  • Introduce GetYourGuide authentically to your audience. Share personal anecdotes or experiences to build trust and credibility.

Example: "Discover the best food tours in Barcelona with GetYourGuide. As a frequent traveler, I rely on GetYourGuide for hassle-free booking and authentic local experiences."

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Highlight benefits clearly:

  • Clearly articulate the benefits of booking through GetYourGuide, such as skip-the-line access, local insights, and competitive pricing. Use real testimonials and showcase the number of reviews to reinforce credibility.
  • For examples:


    • Why should you buy online? Special block about buying tickets online

    • Why should you buy at GetYourGuide? Pros’ / cons’ why to buy at GetYourGuide

    • Why should you skip the line? Why booking skip-the-line is good

    • Is it more expensive No extra costs / native language / save stress & time / convenient

    • Credibility matters: add real testimonials

    • Showcase number of reviews

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Compare and recommend:

  • Provide comprehensive comparisons of different tours or activities.
  • For example: use top 10 lists or comparison tables to help users make informed decisions.


Effective call-to-actions (CTAs):

  • Use compelling CTAs like "Book Now" buttons, differentiated with contrasting colors to grab attention. Include persuasive elements such as "last-minute availability" or "best-sellers" to drive conversions.


Select high-converting tours:

  • Prioritize tours with high average ratings and substantial reviews. Highlight "Originals experiences," bestsellers, or new activities that are likely to resonate well with your audience.
  • Focus on tours with high ratings and substantial reviews, as these are indicators of customer satisfaction and popularity. Consider promoting Originals experiences, bestsellers or newly launched activities with promising conversion potential.


Monitoring and optimising performance

  • Regularly monitor your conversion rate through the performance overview provided by GetYourGuide. Adjust your strategy based on performance metrics and continue to implement best practices to optimize your affiliate campaigns.


Improving your conversion rate involves a combination of strategic selection, effective integration, and continuous optimization. By leveraging insights from bestseller reports and implementing proven tactics, affiliates can enhance user engagement and drive more bookings, ultimately increasing their commission earnings with GetYourGuide.

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