Links are the most common solution in affiliate marketing. A natural and organic way to lead readers where they want to go, they can be embedded behind the text, images, and buttons. Links are easy to implement and generate the greatest results (particularly higher conversion rates) for content-driven websites, such as travel blogs. Let's break down how to create and use them effectively.

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icons8-1-64.pngWhat are deep links

Deep links serve as virtual pathways, smoothly transporting users from your platform to GetYourGuide's offerings. When a user clicks on a deep link embedded in your content, they are redirected to the specified page on GetYourGuide's website.


icons8-2-64.pngHow do deep links work

When you sign up, we generate a unique cookie ID for your partner account.

Once a user clicks on one of your deep links, any subsequent activity or booking made by that user is attributed to your account.

Our cookies remain active across our entire site for 31 days. This means that if a visitor clicks your link or widget and books a different activity 2 days later, you'll receive full credit for the booking, as long as the cookie is not overwritten or deleted.

For more detailed information, please refer to the article: What is your cookie attribution time?

Please note, that the language (domain) and currency are automatically selected according to user location.


icons8-3-64.pngHow to Series: Deeplinks

▬ Contents of this video  ▬▬▬▬▬▬▬▬▬▬

0:00 Intro

0:13 What is a Deeplink?

1:07 How to create a Deeplink?

2:22 What are the different parts of a Deeplink?

3:20 How to find your affiliate ID?

3:38 Why is your link redirecting to a search page? 

4:21 To which GetYourGuide pages could you link?

5:01 FAQ

Do you think this video was helpful to you? Or would you happen to have suggestions for our next video tutorial? Please feel free to add your feedback here.


icons8-4-64.pngDeep link builder

We offer a link builder that automatically generates deep links for easy integration.

  • Access the Tool: Link builder
  • Enter the GYG URL or search term (activity, city, or point of interest,..)

  • Select placement parameters: Define where the link will be placed on your webpage or blog post. This step is mandatory to generate the link effectively.
  • Optional campaign parameters: Optionally, set campaign parameters to track data from different sources.

  • Click to generate the deep link.
  • Copy the generated link into your content.

  • Install your analytics code: Our Integrations Analyzer helps you to track the status and performance of all your integrations.


icons8-5-64.pngManual set-up

If you prefer to create links manually, follow these simple steps:

  1. Visit (or any other country domain/language) and search for a product that resonates with your audience
  2. Copy the URL of the product
  3. Add to the end of the URL  the snippet:    ?partner_id=   
  4. Add your partner Cookie/tracking ID

A deep link can be created as follows: 



icons8-6-64.pngTracking Link Performance

Firstly, make sure you have installed our integration Analyser: Our partner Analyser enables you to monitor the status and performance of all touch-points, providing valuable insights for optimisation: The Integration Analyzer.

Once that is done, you can easily check your deep links performance and status in the:

  1. Integrations reports: With the integrations report, you can ensure that your integrations work properly, you don’t lose out on any conversions, and your commission can be attributed to you: Integrations Report.
  2. Campaign reports:Assigning a campaign name to your link allows for easy tracking of bookings and actions originating from that specific deep link. 



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