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Analytics 101

Updated

Our analytics platform offers valuable insights into your business, helping you make informed decisions and improve your strategies. This article outlines key performance metrics and trends to guide you.

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icons8-1-64.pngGeneral Performance

The general performance report provides a general overview of your key performance metrics.

Uses:

  • Track visitors, bookings, conversion rate, potential income, and next payout.
  • Spot and act on performance changes quickly.

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Sections:

  • Visitors: The number of unique readers who click on your affiliate link or widget and browse the GetYourGuide website. This metric helps calculate your click-through rate (CTR), which is the percentage of your traffic that clicks on a link or widget.
  • Bookings: The total number of purchases made by visitors through your website. Note that GetYourGuide pays commission only on activities that are conducted, not just booked.
  • Conversion rate (CR): This metric indicates the percentage of visitors who make a purchase. It's calculated by dividing total bookings by visitors. A higher conversion rate means better audience engagement, you can find more information on article: Improve your conversion rate.
  • Potential income: The estimated commission you would earn if all booked activities are conducted, as commissions are not paid on canceled activities.

 

Activity Performance

The activity performance report gives you an overview of your top-performing activities by visitors, bookings, and conversion rate.

Uses:

  • Identify your top-performing activities to maximize income potential.
  • Discover trends in demand and emerging destinations.

 

icons8-2-64.pngCampaigns

The campaign report allows you to track the performances of your campaigned integrations. A campaign is a parameter that you need to set up for your partner integration. It allows you to give a specific name to the integration for tracking purposes.

Uses:

  • Track the performance of each integration by its specific campaign name.
  • Optimize integrations based on detailed campaign data.

If you do not set up a campaign parameter, all data from the integrations will be grouped together under the campaign "no_reseller_campaign", making it harder to distinguish individual performance metrics.

 

icons8-3-64.pngBookings

Step-by-step guide: Bookings reports 101

The booking report plays a crucial role in managing your business’s financial performance, providing detailed insights into earnings, commissions and booking statuses.

Uses:

  • Check when earnings are expected to be paid out.
  • Track earnings and commissions from bookings.
  • Monitor the status of each booking.

 

icons8-4-64.pngIntegrations

Step-by-step guide: Integrations Report 101

Integrations refer to deeplinks or widgets that direct users to the GetYourGuide website. The integrations report provides insights into the status, behavior, and performance of each integration.

Uses:

  • Evaluate integrations by studying traffic and performance metrics.
  • Confirm integrations operate correctly to maximize their impact.
  • Track promotion success: Vital for partners in integration promotions to gauge their effectiveness.

 

icons8-5-64.pngTours & Activities

  1. Deals & promotions: Current deals and promotions available on GetYourGuide. It helps promote deals to attract budget-conscious travelers and increase earnings.
  2. New activities: The latest activities added to GetYourGuide. It helps you to stay updated with new offerings to keep your content fresh and relevant.

 

 

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