With the integrations report, you can ensure that your integrations work properly, you don’t lose out on any conversions, and your commission can be attributed to you.


Discover the report

Main use cases
Monitor the status of your GetYourGuide integrations (deeplinks and widgets).

  • Utilize the integration analyzer to track your integration health and performance.
  • Monitor your integration performance with views, clicks, click-through-rate, bookings, and conversion rate.
  • Ensure you’re not losing any conversions because your integrations are broken or an activity is not available anymore.
  • Find out which integrations are working properly and which ones need to be updated.
  • Locate the pages on your website you need to update due to problematic integrations.

When to check the report
We recommend checking the report at least twice per month to stay up to date with your integration health and performance. Making sure your integrations are working properly is important for the user experience, your conversion rate, and ultimately your earnings.

Avoid blind spots
You’ll only see data for pages where you have the integration analyzer installed. Please install the integration analyzer on all of your pages, so we're able to notify you about any potential problem.


Navigate the report
If you need help on how to use general report features like applying filters or downloading results, read our FAQ article to learn more.

Date
The date is the time frame for the view, click, and conversion numbers of your integrations.

Type
The type of integration as you find it in our integration tools.

  • Deeplink
  • Activity widget
  • City widget
  • Availability widget

Status: Active

  • Applies to both deeplinks and widgets.
  • Everything is ok and your integrations work as expected.

Status: Inactive

  • Applies only to widgets.
  • One or more of the activities in your widget are not available (deactivated) and therefore will not show up.
  • Please update your widget and exchange the affected activities using our integration tools.

Status: Redirected

  • Applies only to deeplinks.
  • The activity is not available (deactivated) and a visitor would be redirected to a different page on GetYourGuide.
  • Please replace the deeplink with a different activity using our integration tools.
Our safeguard for redirected (deactivated) activities
We have several fallbacks in place in case you send a visitor to a non-available (deactivated) activity to ensure the least impact on your conversion rate. For example, we’ll redirect the visitor to a similar activity or an activity collection of the point of interest/location. Still, we encourage you to replace your integrations for unavailable activities to achieve the best possible user experience and conversion rate.

Status: Broken

  • Applies only to deeplinks.
  • Your deeplink is structurally malformed or doesn’t contain your correct partner id. This will prevent potential conversions from being attributed to your account.
  • Please replace the deeplink with a new activity using our integration tools.


Unique integrations
A unique integration is any GetYourGuide deeplink or widget with a specific configuration. You might use the same deeplink or widget multiple times on the same page or across multiple pages, but it would still be considered as a single unique integration.

Integrated pages
A page is considered integrated if it contains at least one GetYourGuide integration (deeplink or widget).


Table: Integrations
In the integrations table you’re able to monitor every unique integration that was tracked in the selected timeframe.

Type
The type of integration as you find it in our integration tools: deeplink, activity widget, city widget, availability widget

Pages
It’s the number of pages this unique integration is placed on.

Activity
This is the name of the activity your integration links to. If your integration does not link to a specific activity but another type of landing page, this information will be blank.

Links to
This is the landing page your integration links to. Especially if your integration indicates the status “broken”, you should carefully check the url. We recommend creating a new integration using our integration tools. This way, you can make sure your integration works properly and you can receive commission for it.

Views
Views are the number of times this unique integration was shown to your visitors across all pages it’s integrated on (in the selected timeframe). It’s a synonym for impressions.

Clicks
Clicks are visitors landing on GetYourGuide by clicking-through from this specific integration (based on its unique id) on your website.

Click-through rate (CTR)
This is the ratio of the integration’s clicks to views.

Bookings
Bookings are attributed to a specific integration on a “last click” basis, i.e. the visitor is entering GetYourGuide through a click on this integration and then books an activity. This is not related to the cookie-based attribution of your commission, and is purely for informational purposes to compare the relative performance of different integrations to each other. You will get full credit for any booking (cookie-based) within 31 days after a user clicks on any of your integrations.

Conversion rate (CR)
This is the ratio of the integration’s bookings to clicks.

First seen / last seen
First seen is the date on which we have tracked this integration for the first time. Last seen is the date on which we have tracked this integration for the last time. If you have removed/replaced an integration, it might still show up in the table (depending on the timeframe you’ve filtered). But with the first/last seen date you’re able to understand when the old integration faded out and when the new integration came in.


Table: Pages
In the pages table you’re able to locate all pages on which every unique integration is placed on.

Page
This is the url of the page on your website on which the integration is placed on.

Activity
This is the name of the activity your integration links to. If your integration does not link to a specific activity but another type of landing page, this information will be blank.

Links to
This is the landing page your integration links to. Especially if your integration indicates the status “broken”, you should carefully check the url. We recommend creating a new integration using our integration tools. This way, you can make sure your integration works properly and you can receive commission for it.

First seen / last seen
First seen is the date on which we have tracked the integration on this page for the first time. Last seen is the date on which we have tracked the integration on this page for the last time. If you have removed/replaced an integration, it might still show up in the table (depending on the timeframe you’ve filtered). But with the first/last seen date you’re able to understand when the old integration faded out and when the new integration came in.

Download data
To explore larger data sets or store the data for future use, it can be helpful to download the results, for example as an Excel file. If you need help on how to use general report features like downloading results, read our FAQ article to learn more.

Integrating activities
Whenever you’re adding activities to your content, please use our integration tools to ensure the integration works properly and we’re able to attribute any bookings to your account.

 

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