Best Practice: Increase AOV (Average order value)

  • Functionality: Crucial metric indicating your business's revenue efficiency.
  • How to calculate: It's the total booking value divided by the number of bookings made, example: if your bookings total €2,000 from 20 transactions, your AOV is €100.
  • Where to find the data: Just go to the bookings analytics tab in the partner portal and choose your time frame.
  • Result: In essence, the higher your AOV, the more revenue you generate. Focus on promoting activities with high AOVs, such as day trips, luxury tours, or bundled packages.

 

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