Deactivated activities report

The deactivated activities report allows you to find and replace deactivated activities that you’re still promoting. 


Deactivated Tours Report Update

A new way of finding alternative tours for your posts!

We recognized that many partners were promoting deactivated activities that had been offline since before 2022. These activities were unlikely to return online, and we saw an opportunity to help our affiliate partners better navigate this landscape.

We input new link suggestions to help you replace these activities and increase conversions. We aimed to make this process as seamless and effective as possible by offering three distinct types of link suggestions:

1. Direct Alternative

What is it? This data point suggests an activity link that either perfectly matches or closely resembles the original activity that went offline.

2. Similar Activities

What is it? We provide suggestions in categories or search pages for deactivated activities without a direct match. Utilize these recommendations to direct visitors to a broader range of activities or experiences related to the same location. Interestingly, linking to a selection of activities versus a single one significantly increased conversion rates. You can read more about it here.

3. Same Location

What is it? This data point highlights activities that have recently gone offline and have yet to be mapped.

You can use the video and resources article below to understand how to use and navigate the report. Please note that the new link suggestions and new suggestion type is not present in the videos. 

 

Discover the report

How to Series: Leverage Deactivated Tours Report

 Contents of this video  ▬▬▬▬▬▬▬▬▬▬

0:00  Intro

0:12 How do you replace deactivated tours?

0:40 How do you identify in which post is a deactivated activity located?

1:20 Where in your post is the deactivated activity? 

1:35 How do a find an alternative for a deactivated activity? 

Do you think this video was helpful to you? Or would you happen to have suggestions for our next video tutorial? Please feel free to add your feedback here.


Main use cases

  • Find and replace deactivated activities that you’re still promoting to avoid any potential loss of conversions.
  • Leverage the integration analyzer to identify deactivated activities and all of your pages they're integrated on.
  • Prevent losing any conversions due to an unexpected user experience.
  • Understand how many visitors you’ve recently sent to deactivated activities, i.e. how much potentially negative conversion rate impact they might have.
  • Learn on which pages you are promoting deactivated activities and how many impressions these integrations (deeplinks and widgets) get.

When to check the report
We recommend checking the report at least once per month to stay up to date with your integration health. Making sure that the activities you’re promoting are active is important for the user experience and ultimately your conversion rate.

Important:
Avoid blind spotsYou only see data for pages where you have the integration analyzer installed. Please install the integration analyzer on all of your pages, so we're able to notify you about all deactivated activities that you're promoting.

Our safeguard
We have several fallbacks in place in case you send a visitor to a non-available (deactivated) activity to ensure the least impact on your conversion rate. For example, we’ll redirect the visitor to a similar activity or an activity collection of the point of interest/location. Still, we encourage you to replace your integrations for unavailable tours to achieve the best possible user experience and conversion rate.

Navigate the report
If you need help on how to use general report features like applying filters or downloading results, read our FAQ article to learn more.

How to Series: Navigate Deactivated Tours Report

Contents of this video:

0:00  Intro

0:30 What are deactivated activities?

0:40 How to use the filters on this report?

1:11 How to read the first data table?

1:30 Why are there multiple visitor metrics on the data table?

2:33 Where is my audience being redirected when they click on a deactivated activity?

3:00 How to read the second data table?

4:20  Why do I see deactivated activities with 0 visitors?

4:29 I already changed the integration, but it still shows as deactivated

4:47 When should I check the report?

Do you think this video was helpful to you? Or would you happen to have suggestions for our next video tutorial? Please feel free to add your feedback here.


Event date
The event date is the time frame for which we show you the visitor and integration impression numbers.
Locations
You can filter for relevant locations by adjusting the continent, country, area/state, and city filter.

Notice: An area can be a region, province, state, district, county, etc. – but also an island (like Mallorca in Spain) or a country in itself (like England in Britain).

Visitors
A visitor is a user clicking on an integration on your website and then landing on GetYourGuide. We show you multiple visitor metrics (yesterday / 7 days / 30 days / all), so you’re able to gauge the impact of your integrations promoting deactivated activities (the more visitors, the more potential impact on your conversions).
Please note that the visitors metrics depend on the “Event Date” filter. The “All Visitors” metric will show you the total visitor count based on the time frame set in the filter. The other visitor metrics will show you the visitors for yesterday / the last 7 days / the last 30 days – unless you set a time frame that is shorter than these spans.
Once you’ve replaced a deactivated activity, you can compare the different time frames (yesterday / 7 days / 30 days) to make sure that your visitors to these activities decrease towards 0 in more recent time frames. If they don’t, you might’ve missed to replace a few integrations somewhere. Check the second table to identify the pages on your website.
Why do I see deactivated activities with 0 visitors in the list?
If you see activities where all visitor metrics are 0, it means there were no visitors from these tours in the selected time frame (filter “Event Date”). But there have been impressions for the activity integration, i.e. readers on your website have seen it but didn’t click it. In this case, we still show you these tours so you can replace them and avoid that someone does eventually click on a deactivated activity integration.
If you have already replaced the integrations, try setting a shorter time frame (filter “Event date”) after the date when you had replaced them. If there were no more impressions and visitors from these integrations, the activities shouldn’t show up in the table anymore.
Integration type
We split the integrations and impressions into the two integration types deeplink and widget to help you identify what integrations need to be replaced on the page.
Integrations
This is the number of unique integrations (a deeplink or widget with a specific configuration linking to the activity). Please note that a unique integration is only counted once, even if you use it multiple times.
Impressions
This is the number of times a unique integration (a deeplink or widget with specific configuration linking to the activity) was viewed by visitors on your website. Please note that this is not the impression count of the page but how often the specific deeplinks or widgets were seen on all of your pages combined.
Replacements
Follow the provided link to GetYourGuide to find replacement activities in the same location. We also recommend using the bestseller coverage report to find the top-selling activities. Prioritize bestsellers to achieve the best conversion rate.
How to find the integrations (deeplinks/widgets) on your website
Use the tour id or tour title to find integrations (deeplinks or widgets) in your content that are promoting deactivated activities.
For deeplinks: search your source code for -t12345 (replace 12345 with the activity id you’re looking for).
For widgets: search your source code for tour-ids="12345" (replace 12345 with the activity id you’re looking for).
Download data
To explore larger data sets or store the data for future use, it can be helpful to download the results, for example as an Excel file. If you need help on how to use general report features like downloading results, read our FAQ article to learn more.
Integrating activities
Whenever you’re adding activities to your content, please use our integration tools to ensure the integration works properly and we’re able to attribute any bookings to your account.

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