Your activity performance report

The activity performance report provides you a detailed view of your activities’ performance incl. conversion rate benchmarks and growth rates.


Discover the report

Main use cases

Monitor and optimize your activity performance to maximize your income potential.

  • Understand what activities earn you the most.
  • Find your top activities and leverage them across your content.
  • Replace low performing activities with your high performers or our bestsellers.
  • Compare your activity conversion rate to the peer benchmark.
  • Discover demand trends and emerging destinations from your activity booking growth.

When to check the report
We recommend checking the report at least once per week to stay up to date with your current performance and spot demand trends early on. Check it as needed, when you’re optimizing existing or creating new content.


Navigate the report

If you need help on how to use general report features like applying filters or downloading results, read our FAQ article to learn more.

Date
By default, we show you your activity performance “in the last 4 complete weeks” – that’s last week (Mon-Sun) and the three weeks before that. You can change it to “in the last 4 weeks” instead if you want to see the last 28 days from yesterday. Of course you can also choose any other number of days, weeks, or months. If you prefer to choose specific dates (yyyy-mm-dd), first select the option “is in range” and then specify the “from” and “to” date.

Chart view
By default, the chart view is “weekly”, meaning we show you the visitors, bookings, and conversion rates for your top 5 cities grouped by week. You can also change the chart view to “daily” or “monthly” to see the data grouped by days or month. We recommend changing the chart view (daily, weekly, monthly) depending on the timeframe you filter for, e.g. use larger groupings for longer timeframes.

Locations
You can filter for relevant locations by adjusting the country, area, and city filter.

Notice: An area can be a region, province, state, district, county, etc. – but also an island (like Mallorca in Spain) or a country in itself (like England in Britain).

 

Categories
You can filter for one or multiple activity categories (like attraction ticket, walking tour, city card, multi day trip, or hop on hop off) in the category filter. This can be helpful if you’re selling many activities and only want to look at the activity performance of a specific category.

Visitors
Visitors are those who came to GetYourGuide through one of your affiliate links or widgets and viewed the specific activity.

Notice: The same visitor might view many different activities. Therefore, adding up visitors from each of your activities doesn't equal your total number of visitors – as you would potentially count the same visitor multiple times. You'll find the total number of visitors in the General performance report.

 

Bookings
Bookings are those activities that your visitors purchased after they clicked on one of your GetYourGuide affiliate links or widgets.

Your conversion rate (CR)
Your conversion rate is the number of your bookings for the activity divided by the number of your visitors who viewed the activity. For example, if 500 of your visitors viewed this activity and generated 3 bookings, then your CR for this activity would be 0.6% (3/500).

Notice: Consider that your conversion rate is strongly influenced by the intent and expectation of the visitor, i.e. to whom do you promote the activity, how do you promote it, and what’s the context on your website. Read more about improving your conversion rate here.

 

Peer conversion rate (CR)
The peer conversion rate of an activity is the average conversion rate of the activity from other partners at GetYourGuide. You can use this benchmark to compare your performance to your peers. For example, if 1,000 visitors of other partners viewed this tour and generated 15 bookings, then the peer CR (benchmark) for this activity would be 1.5% (15/1000).

This can help you understand if your performance is below or above average and whether a recent decrease or increase of your conversion rate is specific to you or there’s an “external” factor affecting all partners, e.g. due to seasonality or other events.

7 day growth and 30 day growth
The 7 day growth describes your total bookings of the activity in the last 7 days compared to the total bookings in the 7 days before that. You can think of it as the week-over-week demand change in the last 14 days.

The 30 day growth describes your total bookings of the activity in the last 30 days compared to the total bookings in the 30 days before that. You can think of it as the month-over-month demand change in the last 60 days.

What growth you might see for an activity:

  • If you see no growth (0%), then the demand hasn’t changed in the last week/month.
  • If you see positive growth (> 0%), then the demand for this activity has increased, i.e. more of your visitors booked this activity in the last week/month.
  • If you see negative growth (< 0%), then the demand for this activity has decreased, i.e. less of your visitors booked this activity in the last week/month.

Can you see a pattern?

  • Are there multiple activities in particular locations or categories growing or shrinking? This could be a seasonal demand change due to weather, holidays, or linked to other events. Use this to your advantage and optimize/create new content for e.g. emerging locations.
  • Is there an activity on the rise? If you recently created new content or updated existing content with new activities, it might be the reason why you find this activity growing.
  • Is the 7 day growth positive (+) but the 30 day growth negative (-)? This could be an indicator that a recently declining (last 30 days) activity is coming back (last 7 days). Keep monitoring it weekly to see whether it’s just a temporary effect or the growth pattern continues, i.e. demand shifts permanently to positive growth.
  • Is the 7 day growth negative (-) but the 30 day growth positive (+)? This could be an indicator that a previously growing (last 30 days) activity is now going into decline (last 7 days). Keep monitoring it weekly to see whether it’s just a temporary effect or the negative growth pattern continues, i.e. demand shifts permanently to negative growth.
  • Are both the 7 day growth (+) and the 30 day growth (+) positive? The activity continues to gain demand; there’s no new trend.
  • Are both the 7 day growth (-) and the 30 day growth (-) negative? The activity continues to lose demand; there’s no new trend.

Commission
The commission is the sum of affiliate commission you’ve potentially earned from bookings of this activity.

Notice: Commission will only be paid out for completed activity bookings that have been conducted, i.e. neither were canceled nor take place in the future. Therefore, the sum of commission from all activities in this report is not necessarily your earned commission (that will be paid out). Please refer to the bookings report for your earned commission.

 

Examples for optimisation

  • Your activity has a high number of visitors but low conversion rate? Consider replacing it with one of your better performing activities or one of our bestsellers. Also, double check how you’re promoting the activity in your content. Do you set the right expectations and give context for booking the activity before sending your visitors to GetYourGuide?
  • Your activity generates a high amount of commission with a relatively low number of bookings? This is probably related to the price of the activity. For example, a day trip or multi-activity pass is usually more expensive than a simple admission ticket, so you earn more from each booking. If the conversion rate is also good, you can leverage it by sending more visitors to this activity. Feature the activity on more of your relevant pages and make sure it’s shown very prominently.

Find it on GetYourGuide.com
If you want to learn more about a specific activity or integrate it, you’ll find the activity URL in the table. Copy&paste a single URL or download the entire table to retrieve all relevant URLs.

Download data
To explore larger data sets or store the data for future use, it can be helpful to download the results, for example as an Excel file. If you need help on how to use general report features like downloading results, read our FAQ article to learn more.

Integrating activities
Whenever you’re adding activities to your content, please use our integration tools to ensure the integration works properly and we’re able to attribute any bookings to your account.

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